London.WS indexes a network of London Borough Web Sites and is operated by Local Merchant Services Limited (LMS), a company specifically set up to provide innovative merchant services for local businesses, and to operate a Local Trade Tokens Programme.
Paypal is a 50.0001% shareholder in Local Merchant Services Limited and a Town Index company owns the rest of the shares. Town-Index operates a range of regional web sites across the UK, and an online video magazine and Business messaging resource, for which there are collectively around 1.7 million subscribers.
Rationale Behind the London Borough Sites
Many people have a relationship with, a sense of loyalty to, and an interest in, their local community. Experience shows that people will return time and time again to a local site.
Online Video Magazine
This site also features a centralized Online Video Magazine that also includes videos for all the featured London Boroughs. Videos stand out on the Internet, giving a quick and easily understood overview of a product without being overwhelming. In less than thirty seconds, relevant information can be provided, through a short, visually appealing video. Watch the video on the right, to see how you can shop locally and support the local economy in a safe and secure manner.